Two sisters, one mission

SooBluu is a traditional Dutch family business. With two sisters Petra and Martine Siebelink at the base. They have been active with ZusenZomer for years. Fairtrade hammam towels and bathrobes and more beautiful things for home and on the go. Original designs, handmade products and a good story are the basis for the collection. Always high quality and excellent customer service, ZusenZomer has been the leading brand for hammam towels for more than ten years. SooBluu was born from this. With a vision for a better planet and wanting to contribute to it, we started this collection. Innovative, sustainable and colourful.

Our mission

We see the world as a fine and safe place for animals and humans. We should be careful with our earth, but at the same time enjoy all the beauty that life has to offer. At SooBluu, this goes hand in hand.

The whole family lends a hand

And as family businesses soon are, we do almost everything ourselves and everyone lends a hand. So you see in the photos frequently the "next generation". Petra with her daughter Lisa. Martine with her daughters Sophie and Estee.

SooBluu sneldrogende microvezel rpet handdoek wax 3

Petra Siebelink

Sister, co-founder of SooBluu.

soobluu sneldrogende rpet microvezel reishanddoek strandlaken wavy

Martine Siebelink

The other sister. Co-founder of SooBluu.

zandvrij compact microvezel reishanddoek

Sophie

Daughter of Martine. Often models and she also goes along to trade shows to assist.

Estee

Youngest daughter of Martine. She also regularly models for our photo shoots.

lisa chi staat model bij soobluu reishanddoek en strandlakens

Lisa

Lisa is Petra's daughter. She is a model, but also regularly supports our online activities.

Mirre

Mirre is our new member of the SooBluu family. She assists with our online marketing.

Dutch design

As a Dutch family business we go for the best quality and unique designs. We design the towels in-house, which creates an original collection. With our SooBluu towel you will have lasting pleasure. The colorful collection of towels brings that wonderful feeling of summer, sand and sea. We continue to develop and expand the collection.

More about our product