Two sisters,
one mission
Two sisters,
one mission
one mission
A Dutch company
SooBluu is a Dutch family business founded by two sisters. For over fifteen years, we have been at the helm of ZusenZomer, the leading brand for fair trade hammam towels and bathrobes. With us, you’ll find high-quality, sustainable products with a meaningful story. SooBluu was born from this foundation. Driven by a vision for a better planet and the desire to contribute to it, we launched this collection. Innovative, sustainable, and colorful.
Our mission
Our mission
We see the world as a fine and safe place for animals and humans. We should be careful with our earth, but at the same time enjoy all the beauty that life has to offer. At SooBluu, this goes hand in hand.
The whole family lends a hand
And as is often the case with family businesses, we handle almost everything ourselves, with everyone pitching in. In the photos, you'll often see the 'next generation': Petra with her daughter Lisa, and Martine with her daughters Sophie and Estee. We're also working with our newest team member, Mirre, who supports us all the way from Suriname!
Petra Siebelink
Sister, co-founder of SooBluu.
Martine Siebelink
The other sister. Co-founder of SooBluu.
Sophie
Daughter of Martine. Often models and she also goes along to trade shows to assist.
Estee
Youngest daughter of Martine. She also regularly models for our photo shoots.
Lisa
Lisa is Petra's daughter. She is a model, but also regularly supports our online activities.
Mirre
Mirre is our new member of the SooBluu family. She assists with our online marketing.
Dutch design
As a Dutch family business we go for the best quality and unique designs. We design the towels in-house, which creates an original collection. With our SooBluu towel you will have lasting pleasure. The colorful collection of towels brings that wonderful feeling of summer, sand and sea. We continue to develop and expand the collection.
